Where does the keyword data come from?
The keyword data comes from Amazon.
It's data about keywords on Amazon so there is nowhere else to get that data!
We use a proprietary method of extracting data from various Amazon sources, some public and some not.
How accurate is the keyword data?
The values for clicks, sales and conversion rate aren't estimated on the data we have, the data comes from Amazon.
Amazon make mistakes and they can change the way they calculate their data but it's still the only source of data that matters.
We add millions of new keywords and their sales data every week. This is a huge amount of data so there may be some discrepancies but we're confident that at least 99% of the data is 100% accurate.