We show the clicks, sales, and conversion rate for every keyword for any week or month you select.
The clicks and sales are the total clicks and sales made on organic search results after a user searches for that keyword.
NOTE: This does not include clicks or sales made when users click on sponsored ads in the search results.
In the example below, it shows that for the date range selected (July 2026) after shoppers searched for garlic press, 54,602 clicks were made on products in the organic search results and 18,006 sales were made. This meant a conversion rate of 33.0% for that keyword.
If you want to see the sales data for a different date range then you can do that.
In the example below, it shows that for the date range selected (May 1, 2026 - Jul 31, 2026) after shoppers searched for garlic press, on average 53,092 clicks were made on products in the organic search results and 18,136 sales were made.
Click the keyword to open the Keyword Overview, then select the Data Set tab. This breaks the sales down for each of the three months, along with the sales data for each of the top three ASINs.
